Peak District launches £600,000 tourism marketing campaign

The Peak District has launched a £600,000 marketing campaign to grow tourism in the area.

Visit Peak District and Derbyshire, the area’s tourism bureau, received a share in a £19.8m pot of money from the Government’s Regional Growth Fund, which made the ‘Growing Tourism Locally’ project possible.

The cash will be spent over the next three financial years, including 2012-13, and will include match funding from private sector partners and other tourist board investment to ensure that the best possible value is achieved throughout the campaign.

VisitEngland estimates that, nationally, the ‘Growing Tourism Locally’ project will generate £365m in additional tourism spend and create around 9,100 jobs. Where do these figures come from? Plucked from thin air?

Chris Sabian is a portrait artist with http://www.kutefineart.com and owner of http://www.paragonprints.co.uk

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About peakdistrictview

The Peak District has everything you need for short breaks, holidays or long stay vacations. Through our 360 degree pano viewing experience take the opportunity to look at the landscape, market towns, and villages of the Peak District that make it such a special place. Discover the hidden gems of the area from the rugged heather clad moorland of the Dark Peak, to the gently rolling dales of the White Peak. Find out about Chatsworth, Alton Towers, Bakewell, Castleton, Peak National Park information, castles, houses, caves, river valleys, reservoirs, heritage sites and much much more.
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