The Peak District has launched a £600,000 marketing campaign to grow tourism in the area.
Visit Peak District and Derbyshire, the area’s tourism bureau, received a share in a £19.8m pot of money from the Government’s Regional Growth Fund, which made the ‘Growing Tourism Locally’ project possible.
The cash will be spent over the next three financial years, including 2012-13, and will include match funding from private sector partners and other tourist board investment to ensure that the best possible value is achieved throughout the campaign.
VisitEngland estimates that, nationally, the ‘Growing Tourism Locally’ project will generate £365m in additional tourism spend and create around 9,100 jobs. Where do these figures come from? Plucked from thin air?